Walsh
Sue
May
10–14
Year
2021
Working time: 5 days, 6 hours a day
15 participants
Design For a Cure
Workshop overview
Part One: Analysis
Identify a social or health oriented organization that needs a campaign. This organization could be disease/ health related or justice related. Research the organization and identify the key themes that could shape a campaign. What does it inspire you to do? Does it inspire you to take action?
Part Two: Develop campaign messaging
Write the key messages and develop a concept for your campaign. Consider the balance between language that engages the viewer and language that describes the seriousness of the situation. Know that storytelling may produce a better response than statistics.
Part Three: Design the Campaign
Design a new visual campaign (poster, social media, advertising, multi-channel, etc.) for your organization. The form factor is for you to determine. The Design should showcase the seriousness of the organization and balance the engagement of the audience. The design needs to show the intention of the final product, but not final. Sketches are acceptable.
Educational goal
Develop understanding of how language and visual communication can create a memorable campaign to inspire action. Balance the seriousness of the subject matter and approachability in order to create a campaign that will inspire action.
Materials and tools
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PDF of Reading The More Who Die The Less We Care, excerpt of Numbers and Nerves by Paul Slovic, Scott Slovic
Workshop description
Schedule
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Monday–Thursday
1 hour to introduce each other and assignment
5 hours working time
2hours to critique
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Friday
The final review usually starts around 2 PM (CEST)
Sue Walsh
Sue is a Principal of Design at SYPartners, where design and strategy are used as tools to help clients through transformation. She leads the design of consulting projects, collaborating with her teams in all phases of work–setting vision, strategic and conceptual development, as well as visual expression. Additionally, she mentors and advises designers along each step of their growth.
She is faculty at School of Visual Arts in the MFA Design and Continuing Education Departments. Sue has lectured and given workshops at NYCxDesign, D&AD, Columbia University, School of Visual Arts, St. Francis University, CUNY Hostos, West Point and Avenues, among other venues. Previously, she worked with Milton Glaser, as a Senior Art Director, for almost a decade, partnering with him on all aspects of design: visual identity, packaging, environmental, book, campaign and product design.
She has written about design for the Fast Company, Observer and Modus by Medium. She has juried design competitions for D&AD, DPI and NJADC as well as lectured and given workshops throughout the world. Sue believes that design is limitless–as it shapes our understanding of ideas, of culture and the world.