Vainesman
Diego
May
10–14
Year
2021
Working time: 5 days, 6 hours a day on-line × 9 parallel groups of 10–20 participants per group.
I Want it Yesterday
Workshop overview
The idea of this workshop is to introduce the student into a real life situation. We spend 8 to 12 weeks teaching our students how to design a logo and branding during the school year. Once the student graduates, the design studio/ad agency is going to ask the new hired student to design a logo for “yesterday”. The first thought that is going to cross the student’s mind: “I never learned how to design a logo within this timeframe”.
Although “yesterday” refers metaphorically to the short period of time that s/he will have to develop assignments it also adds a high level of stress to the student facing these new challenges.
Educational goal
The goal is to bridge the student from the classroom to the real world. How to come up with ideas and concepts while multitasking other assignments. Diego will custom tailor the instructions to the students based on their logo design’s skills. It is a wonderful challenging world out there, are you ready to cross the bridge?
Materials and tools
-
Black marker
-
pages to draw
-
knowledge of Adobe Illustrator
Workshop description
Diego Vainesman
Diego runs his own design studio 40N47 Design, Inc. in New York City. Teaches “Type: Bridging Image and Context” for the MFA Visual Narrative program at the School of Visual Arts. Judges competitions, gives talks and teaches design and branding workshops in Europe, Latin America and Asia. Diego was the first Latin president of the Type Directors Club in New York City, and he developed Masters classes for the different audiences. Actually he is the Type Directors Club’s Latin American liaison. He recently published/designed the book, through Kickstarter, “Logo: the face of branding” where he interviewed 40 designers from the five continents.