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Working time: 5 days, 6 hours a day on-line × 9 parallel groups of 10–20 participants per group.

Intertemporal Design

About the workshop

Intertemporal describes any relationship between past, present and future events or conditions. We will take this term and give it a design perspective through typography and iconography for a digital or printing end product. During this course the student will work independently and decide on his/her choosing of final presentation.
The course investigates

  • Through practice and seminare design esthetics and design principles

  • The course introduces students to design history, design esthetics, iconography

  • Type of class: are hybrids of lecture, seminar, studio work, peer reviews, and presentation.


After completing the course, you are expected to have:

  • A knowledge and understanding for what defines a font typographic principles in different digital situations

  • Account for how history, tradition and cultural context are reflected in the typography

  • A skill and ability to master the basics of a font editor (editing path, metrics and app navigation)

  • A skill to set up an representative iconographic set of communicative symbols for digital or printing methods for a practical usage

  • A judgment and attitude through reflection and feedback evaluate own and fellow students' work with the course literature as a starting point.




  • class lectures

  • class watching/studying and discussions on relevant material to selected topics presented in lectures, and case studies.

  • class discussions on student-generated content of learning portfolio, and critique of student generated content


The goal of the task is to gain a better value ability by practicing critical reasoning and clear argumentation in the choice of iconography based on different approaches such as readability and aesthetics. Writing is a good tool, as writing creates structure and clarity, which helps the designer to formulate himself, choose appropriate language and in the final stage communicate clearly with a specific target group.

Workshop description

Tools & materials

Adobe Illustrator or Glyphs, pencils, pens, and paper. Further software will be up to individual student’s preference.



  • Monday
    9:00–10:00 ​introduction lecture
    10:00–11:00 seminar
    11:00–12:00 workshop
    13:00–16:00 independent students work

  • Tuesday
    9:00–10:00 ​lecture
    10:00–11:00 peer review
    11:00–12:00 workshop
    13:00–16:00 independent students work


  • Wednesday
    9:00–10:00 ​lecture
    10:00–11:00 seminar
    11:00–12:00 workshop
    13:00–16:00 independent students work


  • Thursday
    9:00–12:00, 13:00–16:00 supervision


  • Friday
    13:30 presentation of workshop outcomes

Carolina Laudon

Carolina Laudon is ATypI’s current president. She is an independent type designer and holds an MFA in Graphic Design from the School of Design and Crafts at Gothenburg University and has a broad university education in several disciplines, such as web development, literature, Artistic Research and Intellectual Property Rights. Her design studio, Laudon Design AB in Gothenburg specializes in corporate typefaces, which includes some of Sweden's most used corporate typefaces for companies such as Systembolaget, Länsförsäkringar, MTRX, Hemnet, Elon, Rusta, SmartEyes and the Unga Klara theater. She has been awarded the Berling Prize, Sweden's most prestigious typographic design award, and in 2014 she was presented with Stena A Olsson’s Cultural Prize including a major retrospective exhibition of her work at the Gothenburg Art Museum, the first exhibition of its kind in Sweden. Carolina is also one of Sweden's most respected university teachers, guest critics, lecturers and supervisors on typography, type history and typeface design.

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